Remote Brand Manager at Greenlight Media Pte Ltd

• Job Title: Remote Brand Manager
• Location: Remote
• Company: Greenlight Media Pte Ltd
• Job Type: Full-Time
• Salary: Competitive, based on experience

About Greenlight Media Pte Ltd

Greenlight Media Pte Ltd is a rapidly growing company specializing in designing and manufacturing high-quality kitchenware. Our mission is to deliver top-notch products to our customers by taking control of the entire production process, from product design to delivery.

We are committed to offering our customers exceptional products and unmatched service, backed by a 100% satisfaction guarantee. As our company expands its presence across platforms like Amazon, Shopify, TikTok, and Walmart, we are looking for a talented Remote Brand Manager to help us elevate our brand to new heights.

Job Description

As the Remote Brand Manager at Greenlight Media Pte Ltd, you will play a critical role in shaping our brand’s trajectory across multiple channels. You will be responsible for leading all aspects of brand management, from strategy development to product launches. Working remotely, you will collaborate closely with the marketing and product teams to ensure that all of our kitchenware products are effectively positioned and promoted to drive sales and brand recognition.

You will take charge of key projects, including crafting dynamic marketing strategies, driving visibility through creative campaigns, and overseeing product launches. Your ability to balance creativity with analytical decision-making will be essential as you foster a culture of experimentation and continuous improvement within the team.

Key Responsibilities

1. Brand Strategy Development: You will create and implement effective brand strategies that improve product performance across Amazon, Shopify, TikTok, Walmart, and other platforms. Your strategies should enhance visibility, attract customers, and support long-term brand growth.
2. Data-Driven Analysis: Monitor key performance metrics such as sales figures, market share, and conversion rates. Your ability to analyze data will help you identify opportunities for growth and make informed decisions to improve brand performance.
3. Marketing Leadership: Lead the development of impactful marketing campaigns and promotions across all channels. This includes managing product listings, creating compelling content, and ensuring consistency in brand messaging.
4. Product Launches: Plan and execute the successful launch of new products. Coordinate with different teams to align marketing strategies, inventory management, and promotional activities for maximum impact.
5. Customer Feedback Polling: Implement customer feedback surveys to gather valuable insights into product satisfaction. Use this data to enhance product features, optimize advertising strategies, and improve brand positioning.
6. Collaboration with Teams: Work closely with the marketing, design, and product development teams to ensure that all aspects of the brand strategy are executed consistently and effectively.

Key Performance Metrics

As a Brand Manager, you will be expected to meet specific performance goals, such as:

1. Product Opportunities: Identify and present at least four new product opportunities per month that align with the brand’s goals and customer demands.
2. Conversion Rates: Increase and track the conversion rates for each marketplace, ensuring our products perform better in terms of visibility and sales.
3. Daily Impressions: Work to boost average daily impressions per product across platforms like Amazon and Shopify, leading to increased traffic and potential conversions.
4. Customer Reviews: Strive to improve product reviews by increasing the number of products that receive 5-star ratings upon launch.

What We are Looking For

We are looking for a candidate who possesses:

1. Extensive Experience: At least 3 years of experience in brand management, preferably within the e-commerce space, with a strong record of brand growth.
2. Marketplace Expertise: Experience managing brands on Amazon is essential, and familiarity with Shopify, TikTok, and Walmart is a plus.
3. Analytical Mindset: You should have a passion for diving into data, testing new strategies, and optimizing brand performance based on measurable results.
4. Creative Problem-Solving: The ability to think creatively and come up with innovative strategies to promote products and increase brand visibility.
5. Fluency in English: Strong written and verbal communication skills, with the ability to articulate brand messaging clearly and persuasively.

Benefits

1. Remote Flexibility: This position is fully remote, allowing you to work from anywhere while maintaining a healthy work-life balance with flexible hours.
2. Paid Leave: Enjoy paid time off as part of your compensation package.
3. Growth Opportunities: You will have ample opportunities for professional growth within the company, particularly in the areas of e-commerce and brand management.
4. Collaborative Culture: Work with a close-knit, supportive team that values creativity, experimentation, and data-driven decision-making.

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FAQs

What does the role of a Remote Brand Manager entail?

The Remote Brand Manager will be responsible for overseeing the company’s branding strategies across multiple channels, such as Amazon, Shopify, and TikTok. This involves creating marketing strategies, managing product launches, driving brand visibility, and ensuring brand consistency across all platforms.

Is this a remote position?

Yes, this is a fully remote role. You can work from anywhere, as long as you have a reliable internet connection and can collaborate with teams in different time zones.

What qualifications are required for this position?

We are looking for candidates with at least 3 years of experience in brand management, preferably within the e-commerce industry. You should have experience managing brands on Amazon and be familiar with other marketplaces like Shopify, TikTok, and Walmart.

What tools and software should I be familiar with?

You should have experience with digital marketing tools, data analysis platforms, and e-commerce software. Familiarity with Amazon’s Seller Central, Shopify management tools, and digital marketing software (e.g., Google Analytics) is beneficial.

What are the performance goals for this role?

You will be expected to bring new product opportunities to the table, improve conversion rates, increase daily impressions for each product, and ensure products receive high ratings upon launch.

How does Greenlight Media foster a collaborative work environment remotely?

Greenlight Media values creativity and collaboration. We encourage open communication across teams and hold regular virtual meetings to align on strategies and share insights. We also promote a culture of experimentation, where team members are encouraged to test new ideas and learn from results.

What does the recruitment process look like?

The recruitment process includes a Bryq Exam, video interview, case study, and final interview with senior leadership. We may also request references from previous colleagues or supervisors to gain a better understanding of your work style and capabilities.

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